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Walking downtown in a bikini in the middle of cold & flu season

This is a Japanese ad for Jet Star, a Qantas airline brand. Now, the idea of going to Maui when it's Winter sounds like a really delicious idea, but I don't know many women, well any actually, who would be caught dead walking around downtown in a bikini when it's 30 degrees or even 90 degrees. Me thinks, the by standers are not looking in awe but in "WTF?" Silly marketers.

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