"Bikini Wax Bars" are apparently going to be the hottest thing in beauty treatment in location spots around the country.
The High Street organisation Superdrug will be making a variety of waxing styles available in the next few months.
A pilot project in the capital showed there was a market for both sexes for the removal of hair from "sensitive" places on the body.
What's more, a survey discovered that one in three ladies consider waxing to be absolutely necessary. More females in their mid - 50s confess to demanding a "Hollywood" style (formerly known as a "Brazilian") (completely bare) than individuals in the 19-21 age group.
One in ten blokes also disclosed they had their bottoms waxed too!